Earnhardt Jr. Launches Own Candy Bar, Big Mo’
“Big Mo’ment” sweepstakes to give lucky winner once-in-a-lifetime chance to hang with Junior
CHICAGO – Dale Earnhardt Jr. is bringing his heavy-hitting brand and high-profile name to the candy business, announcing today the launch of his new candy bar, “Dale Jr.’s Big Mo’ ” through R.M. Palmer Company.
The eight-year NASCAR NEXTEL Cup driver and former winner of the Daytona 500 introduced Big Mo’ to buyers and industry media today at the 2007 Candy Expo at McCormick Place. The name Big Mo’ is a play off Earnhardt Jr.’s hometown of Mooresville, N.C., and the longtime moniker used for he and his closest friends, the Dirty Mo’ Posse. The milk chocolate candy bar will come in two flavors – creamy caramel and peanut butter. It is scheduled to hit stores nationwide in January 2008.
“At one point or another everyone has had their own idea of making the perfect candy bar, and this was my chance to do it,” Earnhardt Jr. said. “It’s really cool to have my name on a candy bar, and it’s a pleasure to partner with R.M. Palmer Company in putting this product on the shelves. I think Big Mo’ will be widely accepted, not just by racing fans but by everyone who enjoys a good candy bar.”
Known for its seasonal novelty candies, R.M. Palmer Co. has been specializing in traditional holiday candies since 1948, but this is the first of its product line to be a milk chocolate everyday candy bar. The making of the Big Mo’ bar included numerous taste-tests by Earnhardt Jr., and its unique recipe and design was shaped to meet the NASCAR star’s liking.
“Our relationship with Dale Earnhardt Jr. is no doubt a partnership I am proud of,” said Rich Palmer Jr., president of R.M. Palmer Company. “We started this venture over 12 months ago and our goal was to create a milk chocolate bar that Dale Jr. would be proud to call his own. I am confident that our goal has been achieved. The Big Mo bar is well received by the retailers and is sure to be a “BIG” success.
To coincide the announcement of the Big Mo’ bar, R.M. Palmer Company is launching the “Big Mo’ment with Dale Jr.” sweepstakes. Thousands of winners will be awarded great prizes, but the grand prize winner will be treated to his or her Big Mo’ment, which will include lunch with Dale and his JR Motorsports race team, a limousine tour of area race shops, suite tickets to a VIP weekend at Lowe’s Motor Speedway, and $250 spending money. Fans will be able to enter the sweepstakes by visiting www.BigMo-ment.com and typing in the entry code on the inside wrapper of the Big Mo’ bar.
“This is a great idea by the folks at R.M. Palmer to really spike the interest in the Big Mo’ bar, and give fans a chance to win great prizes,” Earnhardt Jr. said. “The grand prize winner will be treated like royalty. It will be more than a big moment. It will be a big weekend they’ll never forget.”
ABOUT JR MOTORSPORTS –
Established in 1999, JR Motorsports is the management company and racing operation for professional stock car driver Dale Earnhardt Jr. JRM is based in Mooresville, N.C., and houses a full-time NASCAR Busch Series team, USAR Hooters Pro Cup Series team, and three late model developmental programs that compete at tracks across the Southeast. In 2007, JR Motorsports celebrated the grand opening of its new 66,000-square foot shop and office building, which includes the JR Nation retail store and Dale Jr. Fan Experience. For more information on JR Motorsports, visit www.jrmotorsport.com and www.dalejr.com.
ABOUT R.M. PALMER COMPANY
Established in 1948 - From the very beginning, R.M. Palmer Co. has been the leader in seasonal chocolate novelties. Richard M. Palmer, Sr. emphasized innovation when he started the business in 1948, innovation in product design as well as in manufacturing methods. Palmer's dream was - and still is our guiding vision - to delight the public with contemporary products of unique design and with striking, full color packaging.
Palmer received patents on the original Easter items which caught the imagination of consumers everywhere. These innovative concepts were actually caricatures in chocolate - not merely sitting and/or standing "Peter Rabbits". The new "Palmer Personalities" added both interest and action. Personalities such as "Baby Binks", "Timid Timmy", "Flopsy" and "Wooly Willy" were introduced for Easter of 1948. Even today these items are still top sellers.
Today, Palmer Products are far and away the leading seasonal novelty candies - not only in the U.S. but throughout the world. For more information in RM Palmer Company please visit us at www.rmpalmer.com.
